An estimated 17,000 Australians are diagnosed with bowel cancer each year. With numbers like that, chances are you will know someone.

Carlton Football Club is getting behind bowel cancer at its Round 20 clash against St Kilda Sunday 7 August at the MCG.

The #iknowsome1 campaign helps build greater awareness of bowel cancer and the importance of early detection using a simple screening test done in the privacy of your own home.

We’re asking footy fans to help raise bowel cancer awareness by using #iknowsome1 on Twitter or Instagram. The most creative photo will win a Garmin Activity Tracker valued at $220 and two Carlton post game change room passes. See T&Cs here.

Watch this video where Cam and Levi talk about the campaign and why they became JLF ambassadors.

To view previous campaigns, click HERE

Clubs to previously feature the campaign

#iknowsome1 on social