Our vision to eliminate bowel cancer in Australia is no small task. So to raise awareness for such a big challenge, we did something big. We created a symbolic statement in Martin Place, in the heart of Sydney’s busy CBD, building the words ‘bowel cancer’ out of 5,000 boxes, each representing a bowel screening test.
Throughout the day passers-by were invited to take a test from the installation. As each one was taken the words BOWEL CANCER slowly disappeared, signifying the link between screening and bowel cancer prevention.
The symbolic message this conveyed was simple – the more people who take a bowel screening test, the less we’ll see of bowel cancer.
The event was filmed for a national TV commercial to educate people on the importance of screening for the early detection of bowel cancer and inspire them to take action.