11 September 2013
We are thrilled to announce AJF Partnership’s appointment as our strategic and creative advertising partner.
The agency will work with us to create a national campaign to raise awareness about bowel cancer and inspire Australians to participate in bowel screening programs. Bowel cancer is Australia’s second leading cause of cancer-related death, but awareness is alarmingly low, particularly compared to lung, breast and prostate cancers.
This campaign will ensure bowel cancer is given the attention it deserves and ultimately aims to reduce the number of people diagnosed every year.