29 August 2014
Today in Martin Place we filmed bowel cancer disappearing for an exciting television commercial that goes to air next week.
Passers-by in Sydney’s Martin Place were invited to take a test from a giant installation of the words BOWEL CANCER made out of 5,000 mock screening tests.
As they did so, the words bowel cancer literally disappeared, signifying the link between screening and bowel cancer prevention. The more tests that are taken, the less we will see of bowel cancer.
Despite the rain, it was a fabulous day on set. The installation looked incredible, attracting a lot of attention from the public. You can view some of the photos here.
The commercial will air from 7 September … keep a eye out!