David O’Loughlin/CEO kwpx
David began his career with Young & Rubicam Adelaide in the early 1990’s.
In the mid 90’s he moved to London to work with Banks Hoggins O’Shea on national UK bands including Walt Disney, Waitrose, Leaf Foods and Sara Lee Corporation.
From there David moved to Toronto, Canada to head up Strategic Planning with Dentsu working with Toyota, Lexus and Canon Canada. David also led Strategic Planning for one of Canada’s largest financial brands, MacKenzie Financial Corporation. After 3 years in Canada, David was recruited to the windy city of Chicago to work for Ogilvy & Mather, heading up Strategic Planning for the on-line financial giant Ameritrade.com.
On returning home to Australia in 2002, David joined TBWA in Melbourne, a part of the Omnicom Worldwide Group. He became National Strategy Director of TBWA Australia in 2007 moving to Sydney to work primarily on the Apple, Singapore Airlines, eBay, St.George Bank and Mars/Pedigree businesses.
In 2009 David was recruited to Saatchi & Saatchi Australia as National Head of Strategy working with Toyota/Lexus Australia, Lion Nathan, Cadbury/Kraft, Emirates and Sony.
In 2011 and after six years in Sydney and sixteen years away from Adelaide, David returned home to take up the position of Director, Marketing & Communications with the South Australian Tourism Commission. Here, he launched highly awarded and internationally recognised integrated campaigns for South Australia including Barossa – Be Consumed.
Further to his role with the SATC, David was seconded to the Economic Development Board to develop South Australia’s new state brand, overseeing the research, design and launch of that Brand.
In 2014, David re-joined the private sector with nationally renowned and wholly independent integrated communications company kwpx, where he is now CEO. David is also a Director of kwpx, a Director of Business SA – South Australia’s chamber of commerce and industry, a Director of The State Theatre Company South Australia and a Director of Bridging the Gap Foundation – part of the Menzies School of Indigenous Health & Research and Charles Darwin University.