Like anyone in their forties I have friends and family who have battled with cancer over the years.

I thought I had a reasonable understanding of the various types of cancer and so was stunned to learn just how little I knew about bowel cancer.

That it is the second most prevalevnt cancer, that 5,000 Australians die from bowel cancer each year or that one in 12 Australians will be diagnosed in their lifetime – all statistics that shocked me.

With a 90 per cent chance of beating the disease through early detection, the screening program for my staff was a no-brainer. The idea that you could help save the life of a colleague through early detection, for under $30, was too compelling.

Jamie Scott, Managing Director, Showpony Advertising