The launch of our #iknowsome1 campaign at the Carlton v Western Bulldogs game on the weekend was a huge success, with 100 stories posted on our campaign website.
On Twitter alone our bowel cancer awareness messages were seen 567,000 times and our hashtag and brand were trending topics in Melbourne and Adelaide.
At Etihad Stadium, our TV commercial was seen by over 30,000 people and over 50 volunteers rallied to hand out more than 5,000 magnets.[/half]
The campaign was also mentioned on Channel 9, MMM and The Footy Show to name a few. Thank you for the countless hours and dedication from all involved.