Last year, our #iknowsome1 campaign with the AFL reached 350,000 people on Twitter and was a trending hashtag in both Melbourne and Adelaide. This year, we’re aiming for more!

We are launching the 2014 #iknowsome1 campaign at the Round 13 clash between Adelaide and North Melbourne Football Clubs at Adelaide Oval.

Some of the biggest names at the Adelaide Football Club are on board to help us raise awareness of how common bowel cancer is, including Brodie Martin, Brent Reilly, Matthew Wright and Daniel Talia.

We need your help to spread the word – simply post your photo and share who you know with bowel cancer on Twitter or Instagram using the hashtag #iknowsome1. For example, #iknowsome1, my friend, 41 years.

Go to www.iknowsome1.com.au for more information.