Today we launched our new commercial as part of a campaign to encourage Australians to screen regularly to prevent up to 4,000 lives lost to bowel cancer each year.

The groundbreaking commercial was filmed at an installation in Sydney’s CBD last week, where the words BOWEL CANCER disappeared as passers-by took a screening test.

The concept for the TV commercial was developed by AJF Partnership and brought to life by The Glue Society and Will O’Rourke.

The commercial will educate people about the importance of screening for the prevention of bowel cancer and inspire them to take action. We are very excited about the potential it holds.

You can view the commercial here, and find out more about screening here.