With the aid of a generous grant from Preventive Health SA, the Foundation launched a new awareness campaign across South Australia, communicating that Australians aged 45 to 49 are now eligible to receive a free bowel screening test kit under the Australian Government’s National Bowel Cancer Screening Program (NBCSP).

Delivered in late 2024, the campaign included paid radio ads across the Nova network in South Australia (Smooth FM and FIVEAA) as well Community Service Announcements across Australian radio stations generally. 

In addition, there were live reads by Will Goodings and Stacey Lee across FIVEAA breakfast and afternoon programs as well as breakfast news sponsorships.  All activities amplified key messages around the changes to screening age eligibility and the life-saving impact of early detection.